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Voice of customer software that hears every channel

Spiral builds a Voice of Customer program from the conversations customers are already having, across calls, chats, emails, surveys, reviews and social, then shows the root cause behind what they need.

Deploy in days. SOC 2 Type II, HIPAA and GDPR ready.

What is voice of customer software?

Voice of customer software captures what customers say across every channel and turns it into structured insight. Rather than relying on a prompted survey sample, Spiral reads 100% of the unprompted conversations customers are already having, groups them into specific recurring issues, and surfaces the root cause behind each one. The result is a living view of customer truth that CX, product and operations teams can act on together.

What a Spiral VoC program delivers

From scattered feedback to a single, actionable source of customer truth.

Listen across every channel

Unify calls, chats, emails, reviews, surveys and social into one view instead of siloed reports.

Move from reactive to proactive

Detect emerging issues early and act before small problems become major ones.

Understand the why

See the root cause behind sentiment shifts, CSAT drivers and recurring complaints.

Prioritize what matters

Rank issues by impact so teams fix the causes that move customer experience most.

Ask in plain language

Ask what customers are unhappy about this month and get ranked answers with evidence attached.

Align every team

Give CX, product, operations and leadership the same decision-grade customer intelligence.

Voice of Customer is one job Spiral does. Explore the full customer intelligence platform.

Build a Voice of Customer program on your own data

Start a free proof of concept and let Spiral turn your customer conversations into a ranked list of what to fix first.

Frequently Asked Questions

Get instant answers to common questions about our Voice AI solutions

Voice of customer software captures and analyzes what customers say across channels so teams can understand needs, sentiment and recurring issues. Spiral reads 100% of calls, chats, emails, surveys, reviews and social to build a living view of customer truth.

Surveys capture a sampled, prompted view. Voice of customer software with Spiral reads the unprompted conversations customers are already having, so you see issues and root causes that surveys miss.

Spiral covers calls, chats, emails, surveys, NPS and CSAT comments, app-store and web reviews, and social messages, analyzed together in one place.

CX, support, product, operations and leadership teams use the same source of customer truth to prioritize fixes, improve self-service and guide better agent responses.

Spiral connects to existing systems and can be set up in days when no custom integration is needed. A free proof of concept shows insight from your own data first.